Press Release Example

·	Paragraph 1 - Part A

Today's date, followed by your city and state. (Publicity Ink.biz will update as needed.) Underline both.

·	Paragraph 1 - Part B

Write your press release as if it were a news story. Following the rules of good journalism, answer the questions: "who," "what," "where," "how" and "why." String these answers together in 1, 2 or 3 sentences, whichever is most readable. Place the most important info first, if you can. But above all, make it readable. (All may not be appropriate. Use only those needed.)

·	Paragraph 2

Take the most "newsworthy" item, choosing from the Who, What, Where, How, and Why items above. Expand it into one paragraph, no more than about five sentences. Your entire press release should not be over one page, so don't go crazy.

Congratulations! Now that wasn't so bad, was it? Just click below to make sure it's as good as it gets.

·	Last Paragraph of your press release.

Tell the editor what you would like to do with the information. If you have written "For Immediate Release" in the subject line, that may be sufficient. But if it is not CLEAR, then state the action you would like the editor or talk show host to take here.

·	Contact Info:

One line for each of the following, beneath the words, CONTACT INFORMATION: (Note: on a traditional - i.e., mailed - press release, this would go at the top. On an e-mail, you would not want to take up that precious top 2 inches with information the editor or talk show host will not care about until they are interested in your topic.)

Your name

·	The name of your company, if applicable

·	Your company’s complete address

·	ONE phone number where you can be reached

·	Your e-mail address

·	Your Web site address

Publicity - Getting “famous” is a marathon, not a sprint when it comes to sending a press release

How to write a press release

Maximizing the subject matter of your press releases

Use this example of a press release template

Optimizing your press release

Editing your own press release

Example of a press release

Everything else you need to know about how to write a press release

·	Title of your press release.

Describe how your product or service will benefit LOCAL readers and listeners. Do this in the shortest space possible. Keep it down to about six words, if you can.

·	Paragraphs 3 - 7

Take each of the remaining Who, What, Where, How, and Why's. Arrange them in order of importance and expand them, just as you did in the second paragraph. Again, if one or two are not appropriate to your topic, just eliminate them.