Press Release Service - Let PublicityInk.biz Get it There

·	PublicityInk.biz strives to make your press release appear as if it is directed to the recipient personally.

That's why we design your press release to get it the attention it deserves.

TO BOX: This reads: "Editor of Features" or "Talk Show Host" with the host's or editor's personal e-mail address -- when that information is available. Your press release will be sent to multiple talk show hosts or editors, yet they will see no name except their own.

FROM BOX: Your name. On the order form, you will find "Display name" so you have control over whether newspaper editors will see your real name, company name, or the name of your product.

SUBJECT BOX: "For Immediate Release" is the standard. If your topic is specialized, we may suggest "Attn: Business Editor" or "Attn: Business Producer" (or whatever) followed by - "For Immediate Release."

BODY: The title of your press release is centered and bolded. We never "overproduce" your piece because doing so creates two problems. #1: It starts to look like spam. #2: Some of the smaller newspapers might not have the equipment needed to read your message as written. Unless you tell us otherwise, we send your press release on a white background in 10 pt. black type. ALWAYS include your contact information as well as your Web site address so editors can reach you directly.

·	How can I be sure my press release isn't seen as "spam"?

Spam is unsolicited mail aimed at an untargeted or loosely targeted audience. The list to which PublicityInk.biz sends was created by personally visiting over 4,000 Web sites and choosing the addresses where editors preferred that press releases be sent. From that initial list, some editors have chosen to "opt-off - many times because their paper had a decidedly local bent. Of course, we honored that wish, removing them from our exclusive list. What is left is a finely-honed list of editors who ARE interested in receiving press releases. We know this because editors routinely respond to press releases they are interested.

·	How does PublicityInk.biz keep press releases out of the "spam nets"?

Obviously, no editor wants to be "spammed," nor does PublicityInk.biz want to be considered a spammer. To avoid being seen as such, we have done research into how spam is detected. What we’ve found is that there is no ONE "spam-catcher," therefore any mail, personal or commercial can get caught up in a spam net, depending upon what parameters have been set by the user.

That being said, there are certain "red flags" that denote spam to most spam-catchers. To keep your press release out of the as many spam nets as is possible, PublicityInk.biz does the following....

ü	The e-mail is addressed “Editor of Features” Attn: Book Editor, Sports Editor, or whatever. The actual recipient’s name is used - as a “blind carbon copy” so the editor sees no name but their own.

ü	We avoid words that trigger spam-catches. These include “free,” “opt-out,” “’unsubscribe,” among others.

ü	When we see these sort of trigger items (including explanation points) in a press release, we either change or alert the client.